Nestle fails to trademark shape of KitKat bar

2 June 2017

In a long lasting dispute between Nestle and Cadbury, Court of Appeal judges have ruled that Nestle fail in their attempt to trademark a four fingered bar.

Nestle claimed that the shape of the bar was unique and thus should be protected by trademark laws.

However Nestle's case was not helped by the existence of other chocolate four finger bars, for example a similar Norwegian bar called Kvikk Lunsj which has been around since 1937.

At Gepp & Sons Solicitors we can advise on many aspects of Intellectual Property including trademark applications, protecting copyright, trademark infringement or copyright infringement. For more information and guidance, please contact David Farrugia on 01245 493 939 or email


This is not legal advice; it is intended to provide information of general interest about current legal issues.